No matter what sector or region, employers are increasingly hiring talent based on soft skills like attitude and ambition, with nearly 9 out of 10 saying the most important factor in hiring is the candidate’s work ethic.

The challenge is that less than 1 in 5 candidates have these skills.

While these foundational behaviors are the top traits that hiring managers are looking for in candidates, almost all job training is focused on academic and technical skills. New research shows that not only can these behaviors be learned, they are making a huge difference in employability and retention.

Hear from the CEO of The Center for Work Ethic Development, Josh Davies, about how Colorado is helping to develop work ethic state‐wide.