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Three Axis Gimbals - An Ancient Technology Is Now Advancing Video Production & Media Services

March 18, 2015 Keenan Brugh

What technology reaches back to the ancient Greeks, helped navigation during the Age of Exploration, and even enabled the NASA space program? 3-Axis Gimbals. And now, with the rapid increase of their performance-to-price value, three axis gimbals are revolutionizing modern media services. With the advent of brushless handheld stabilizers and gimbal systems suspended from drones, high end production value is now available at reasonable pricing. If you're considering video production to enhance your branding, now is the best time to contact ICOSA Media Services.

Known at least as far back as the times of Philo of Byzantium, a system of interlocking rings - known as gimbals - allows objects to remain independent of the external rotation of its support. While simple to understand when you look at one, the results still appear quite magical.

Gimbals enabled the Age of Exploration by stabilizing a ship's compass, allowing for more accurate measurements and more precise location mapping. While latitude was relatively easy to figure out with simple observations of the sun's maximum height in the sky as seen at noon, longitude was much more difficult - especially at sea with constant changes to a ship's roll, pitch, and yaw. Many great minds worked on ways to solve this challenges and let navigators know where they were around the world. The result has changed the course of history.

space_gimbalOver the years, NASA has also found many uses for gimbals, first and foremost for their navigational instruments. Its uses also range from training astronauts to handle the g-forces of space travel to satellite tracking and dynamic image stabilization. Rocket engines and thrusters are also often on gimbal systems in order to have greater control over the direction of their force. The American aerospace industry, including publicly funded research and R&D initiatives from private firms like Ball Aerospace and the Sierra Nevada Corporation, have dramatically advanced the state of the art. Below, you can see a photo of Ball Aerospace's Space Based Space Surveillance Gimbal.

 

 

 

 

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Just like other NASA-developed spinoff technologies, the original investment in advancing gimbals has rippling returns. In addition to the micro accelerometers in everyone's smartphones, the field of modern videography and film production are now benefitting greatly from successful spinoffs. For a relatively low cost, a film director can achieve shots that would have previously only been possible with carefully planned out crane or dolly shots.

 

 

 

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Historically, smooth motion shots required meticulous planning and the construction of expensive tracks or counterweight balancing systems. To the right is an example from the set of the movie The Alamo. It shows crews using a dolly to achieve a tracking shot during a battle scene. A jib crew can also be seen in the background. These processes cost a lot of time and money, which is why they were usually reserved for high budget Hollywood studios and their blockbuster productions.

 

 

 

With the advent of unmanned aerial vehicles, or drones, cranes may be becoming obsolete. DJI is an industry leader with their Phantom 2 and Spreading Wings platforms. They seem to have become the preferred filming drone based on my conversations with the aerial operators I know. In their development of aerial vehicles that can carry cameras, the issue of image stabilization became apparent, as it did to NASA when trying to stabilize images from cameras aboard satellites and spacecraft. So they used a three axis gimbal system powered with brushless electric motors. Below is an image of a camera suspended below a DJI Spreading Wings uav system.

 

shutterstock_235068922 (1)Now, separating that technology from aerial devices has resulted in the DJI Ronin, a handheld gimbal stabilizer for impressive videography.

 

Whether you are needing visual communication to improve your company's branding or simply just to share your message with the world, now is the best time to do it. Feel free to contact ICOSA Media Services today to discuss turning your vision into reality.

 

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In Featured Stories, Innovation, Science & Technology Tags 3-Axis Gimbal, Film, Media Services, production
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How Chess Represents Business: The King

March 31, 2013 Gayle Dendinger

“The great mobility of the King forms one of the chief characteristics of all endgame strategy. In the middlegame the King is a mere 'super,' in the endgame on the other hand—one of the 'principals.' We must therefore develop him; bring him nearer to the fighting line.” —Aaron Nimzowitsch 5 levels of leadershipI like to use metaphors to articulate broad concepts. These metaphors (from previous issues of ICOSA) can be used to describe the processes of running a successful business. In my opinion, business is not much different from many board games—particularly chess. The infrastructure in this case is a board with 64 squares arranged eight by eight and alternating black and white. I often use the strategy of chess in everyday business life, and in this case, I use metaphors to describe the power of each chess piece.

The chess piece of the king represents the leader. The king is the figurehead but not necessarily the most influential player on the board. His presence is vital for the game to continue. The king sets the course and leadership toward the achievement of the organization’s vision, mission, philosophy, strategy and annual goals and objectives. The king—otherwise known as the chief executive officer—sets the direction by deciding which markets the company will enter, what companies are considered competitors, and what product lines will address the most needs of the market.

My job as a CEO is primarily six things: create a vision, align resources to accomplish the vision, transform the vision, develop the infrastructure that allows the vision to happen, and maintain continuity throughout. In this case, I recommend John C. Maxwell’s book The 5 Levels of Leadership: Proven Steps to Maximize Your Potential. Maxwell believes the five levels of leadership include 1) position; 2) permission; 3) production; 4) people development; and 5) pinnacle. In the position level, people follow because they have to. In the permission level, people follow because they want to. In the production level, people follow because of what you have done for the organization. In the people development level, people follow because of what you have done for them. In the pinnacle level, people follow because of who you are and what you represent.

Leadership, therefore, consists of taking action to clarify the vision. Great leaders are almost always great simplifiers; they can cut through an argument or debate to offer a solution everyone can understand.[1] They also know how to stimulate and contain the forces of invention and change and to shift the process from one stage to the next.[2] The task of a leader is ingenuity, resources and energy to change various circumstances. An assessment of strengths, weaknesses, skills, blind spots and a state of mind regularly occurs. Failing to assess these areas creates the possibility of hindering rather than assisting progress. This occurs when your existing bias does not match the reality of the current situation. In the ever-changing environment in which we find ourselves, the need for frequent assessment is even more critical to success.[3]

The result? Clarity of purpose, credibility leadership and integrity.

Throughout previous issues of ICOSA, we have discussed the importance of infrastructure, resources, vision, transformation, continuity and the 4 I’s (information, ideas, intelligence and innovation)—all collaborative principles I believe have driven the success of our company. I also believe that applying collaborative principles to leadership allows for better direction. A leader must provide structure and infrastructure; coordinate resources by assembling and aligning the necessary resources; provide vision and inspire by looking at the past, the present and the future; take that strategy and execute it; continue to do the right things effectively; and finally empower and motivate various stakeholder groups.

The role of leadership is to imagine an enhanced future and become the transformation that makes the forthcoming conceivable. This is true of a business, a community or our personal life. Leaders work to get the best out of people. Therefore, all stakeholders are like chess pieces. Even though each person has different skills, authority, power, responsibility, strengths, weaknesses and potential, he or she each has a place to add value. If you, the king/leader, put the correct team member in the right place, everyone benefits from the talent and potential. They are the ones looking to the future by knowing the next move!


Photo Caption: Copyright 2013 The John Maxwell Company. Articles accessed via http://www.johnmaxwell.com may not be reprinted or reproduced without written permission from The John Maxwell Company, except for brief quotations in critical reviews or articles.

 

In Magazine Tags 5 levels of leadership, Business, chess, people development, permission, Pinnacle, position, production, publisher, Q12013, represents
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Understanding Petrochemicals - CERAWeek 2014

April 17, 2014 Emily Haggstrom

The US petrochemicals industry supports more than 2 million jobs developing chemical compounds to manufacture everything from grocery bags to commercial aircraft. With access to inexpensive and reliable energy sources the US petrochemical industry has become increasingly competitive in the global market. ICOSA Media talked with two well-respected leaders in the industry at CERAWeek to understand just what petrochemicals are and why they are so important to our way of life.

In Energy, Featured Stories, Industry Tags Downstream, Energy 101, IHS, LNG Exports, oil and gas development, production, refinery, refining
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